Getting Started With Email Marketing | Aweber Tutorial

What Is Email Marketing?

In its most basic sense, email marketing is the use of email to promote products or services.

A better email marketing definition is the use of email to develop relationships with potential customers or clients.

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.

It is essentially direct mail done electronically instead of through the postal service.

What Is Aweber ?

AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers. 

Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley.

Today, more than 100,000 businesses, entrepreneurs, agencies and nonprofits are making the most of AWeber’s sophisticated segmentation and analytics capabilities, extensive template libraries and industry-leading deliverability and live support.

In simple terms Aweber is an email autoresponder which is just a sequence of email marketing messages that gets sent to subscribers in the order and frequency that you decide. … It never gets bored with your marketing message.